Splendid Decade: Fashion China 2011-2020

Exhibition place:First Floor, Fashion Gallery, China Silk Museum

Exhibition time:2021.1 - 2021.3


Sponsored by China Fashion Association an d Fabrics China, the annual fashion retrospective exhibition of China National Silk Museum has been held from 2011 to 2020. In the splendid decade, Chinese fashion industry was developing rapidly an d successfully achieved innovation, product upgrading an d bran d transformation. At the same time, considering the integration of Chinese traditional culture an d the world, Chinese fashion has steadily created its national style, national trend an d national bran d for the new generation.

Part 1: The Splendid Decade. It focuses on the art & culture, inheritance & development of Chinese fashion over the world in the past ten years.

Part 2: Oriental Style Renovation. It brings together the representative works of China's top designers an d national bran ds in the past ten years, as well as the exploration works driven by new concepts such as digitalization an d sustainability.

Part 3: Fabric Innovation. In the new form of domestic economic development, Chinese textile industry uses new technologies, materials an d processes to improve the product, an d ventures into the journey of differentiation an d high value development.

Part 1: The Splendid Decade

Chapter 1  The Finest Huafu

The "Hua" of Huafu refers to both China an d magnificence. This chapter shows haute couture dress, which is called the pearl on the crown of fashion art. In the past decade, China's haute couture dress has developed from vacancy to excellence. An d now it is serving the top customers an d gradually gained its international reputation. In the past decade, with the further improvement of China's economic strength an d international status, "Beauty of China" has become an indispensable part of the international fashion world.

Chapter 2  Oriental Art

Chapter 3  Inherited Fashion 

In the 21st century, the information all over the world inspires Chinese people to look at our pluralistic national culture from a new perspective. In the past decade, Chinese fashion designers have deeply explored Chinese culture. They drew inspiration from ethnic costumes, folk art an d intangible cultural heritage skills, combined with modern design an d fashion concepts to connect them with the world. In the era of globalization an d industrialization, it shows the diversity of Chinese culture an d the beauty of Chinese intangible cultural heritage.

Part Two: Oriental Style Renovation

Chapter 1  Multiple Design

Fashion is not only closely related to society, times, politics an d economy, but also to specific issues such as gender, nationality an d class. Contemporary Chinese fashion has became an important part of the global fashion industry in a more integrated an d diversified form. Fashion development of the first-tier cities has gradually synchronized with the international trend. In the past decade, Chinese fashion designers an d consumers have responded to many pop topics in international fashion community with their works an d actions.

Chapter 2  Guochao Fashion

Since 2010, the change of consumers is the main driving force of the transformation of domestic fashion market. China's "post-80s" an d "post-90s" account for more than one third of China's total population. Coupled with the the "post-00s" have gradually entered the market, the diversified cultural ecology has given birth to the prosperous cultural lan dscape an d the diversified aesthetics of the new generation. The promotion of cultural confidence creates new opportunities for the development of Chinese local bran ds. Over the past decade, consumers' recognition of local bran ds an d sense of belonging have been improved. China's clothing industry is also starting a new round of fashion renaissance an d seeking deeper value identity in global fashion.

Chapter 3  Sustainable Future

In the past decade, sustainable development has became a global consensus an d an important stan dard to measure industrial economic activities. Human-oriented responsibility, environmental responsibility, market responsibility, responsible industrial ecosystem an d green supply chain system have became the important contents of fashion industry strength. In the future, Chinese fashion will develop more warm an d respected enterprises under the concept of sustainable development, which will contribute to the innovation of business civilization of the global clothing industry.

Part 3: Fabric Innovation

As the origin of fashion design an d quality life, fabric innovation provides more diverse choices for fashion. In the past decade, with the transformation an d upgrading of China's spinning an d weaving industry, enterprises pay more attention to the concept of technological intelligence, environmental protection an d cultural creativity, Chinese fashion is given a new interpretation.

Since 2011, China National Silk Museum has cooperated with Fabrics China to collect representative products an d classic designs related to the transformation an d upgrading of China's leading textile enterprises. The exhibits cover men's wear, women's wear, sports& leisure wear an d many other fields. From the modern rebirth of traditional patterns, pop presentation of popular culture, technological innovation of sports& leisure, an d creative breakthrough of AI design, the progress of China's textile fabrics an d technological level is reflected.

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